Is counterfeiting really illegal?
Yes…but printing money may not be?
Tom here.
Before I get hauled away to the slammer…
Let me clarify that statement?
Setting up an actual printer to print money in your basement is a NO-NO.
BUT…
Being able to send an email, make a post, a Tweet (or is in an X now?).
may be the closest thing we have to the money printer.
But it’s missing some parts.
Let’s build one from scratch, shall we?
There are five parts.
Find a problem to solve.
Solve it well.
Solve it for an audience you love solving it for.
Get paid to solve it.
Solve it often.
Printer Part #1: Find a problem to solve
Too many people get stuck chasing money.
It can be a never ending pursuit of pain and poison.
Ask me how I know.
But focusing on problems that can be solved in unique ways?
Now we’re talkin!
Every success in business I’ve had came from finding a problem I could solve in a unique and different way than was being offered by others.
As my mentor Travis says…A different and desirable way out of a present pain or challenge.
Printer Part #2: Solve the problem well
This the unique offer you have for solving the problem.
One HUGE problem Air BnB solves?
When parents stay in hotels with kids…they have the same bedtime as their kids.
They ran with this problem in a Super Bowl ad a couple years ago.
30 seconds of brilliant problem poking and solving for only $5 million.
The solution?
Stay in an Air BnB and parents get their own bedtime.
(Check out the 30-second ad here)
Printer Part #3: Solve it for an audience you love solving it for.
The opposite…trying to solve a problem for an audience you don’t particularly like?
It’s like smashing you toes on the leg of your bed every day.
Did that last night. Hurts like hell.
Did that with roofers too.
Not my favorite audience.
But you know who is?
Side hustler types like you!
I can talk about money, side hustles, marketing, AI tools, etc with you folks all day every day and never get sick of it.
Get my drift?
Printer Part #4: Get paid to solve it.
Believe it or not…
You can charge money for solving problems other people are fed up with.
People are fed up with painful cavities.
They pay their dentist to solve it.
I don’t like stepping in dog poop.
I pay a neighbor kid $20/mo to pick it up once a week.
We have an entire economy that functions on problem/solution/payment.
Walk into Home Depot and it’s an entire store of problem solving.
People don’t like driving nails with their fists.
They got hammers for that.
What’s your “hammer”?
Printer Part #5: Solve it often
Nobody says you gotta solve a problem one time.
How many people have the same problem?
Keep solving it for them.
Gyms charge their customers a monthly fee to keep solving the same problem over and over…
People are fat and weak.
I repaired leaky roofs for my roofing clients.
Every rain storm they’d get more leaks.
My wife and I had this funny thing we’d do every time we drove past a condo HOA while out and about…
“Mmmm…smells like money!”
Cuz we both knew if they were my client, I’d be solvin’ problems and making money.
Hope that was helpful.
Don’t have time to find all those people to solve problems for?
I have a post coming up that makes that WAAAAY easier.
Fight on!
Tom